Distributing Advertiser Funded Programmes to 187 countries and a network of 250 television broadcasters.
Harnessing the unique, emotive power of television – still the most effective form of marketing communication today – A Brand Apart Television is proud to bring an unrivalled management experience in advertiser funded programming to some of the world’s most established brands.
With nearly three decades of combined know-how, A Brand Apart’s management team have created and distributed iconic shows around the world – shows you already know – for brands including Gillette, FIFA, Nissan, Allianz, Unilever, DeLonghi, Toyota, American Express, Adidas & King of Shaves.
From extraordinary dogs and football fans united to red carpet legends and comedians in cars.
Here at A Brand Apart, we’re able to take a global knowledge of broadcasters current schedule requirements and combine that with the finest independent production talent required for each show. This enables us to create the ideal television piece, with you, from the ground up.
That’s precisely what Procter & Gamble achieved when they asked A Brand Apart to develop a 13-part series that broadcast in 106 countries, delivered millions of viewers and an extraordinary level of media value from the branding in and around each episode. We even brought out a book.
You’ll know when we’ve done it again; when we deliver a piece of entertainment that broadcasters around the world want to schedule and customers in all your product markets want to talk about.
An expression often overused, there’s no doubt that content is still king in marketing communications. Today we have more ways of connecting with it than ever before. Good content never interrupts, it engages us, plays to our emotions & demands our loyalty.
Wise brands seeking fame use content.
At A Brand Apart we believe first and foremost in the power of television, research still showing it to be the most effective marketing communication there is. Whether time-shifted, on demand or downloaded, we’re watching more TV than ever.
Going viral is nice but TV has an immediate effect on your audience no other medium can beat.
Skipping past spot advertising has never been easier. Unless a truly great story can be told in 30 seconds, brands need other ways to build emotional loyalty with TV viewers and to get audiences talking.
Advertiser Funded Programming is key. It’s branded storytelling, 30 or 60 minutes long.
Media value generated from branding in and around each episode, across every market, leads to some seriously good returns on investment. But that's just for starters.
Research shows that over 60% of tweets in primetime are about television. Social media play with television and neatly customised content from television feeds social media. An advertiser funded TV series is your social media campaign done.
Working with you and your agencies, A Brand Apart is highly experienced in the exploitation of advertiser funded programming across social media, point-of-sale, on-demand platforms, the press, even international airlines to create significant added value.
Call us if you have an idea you'd like to discuss or want to learn more about ABA & AFP. We're always open and look forward to hearing from you.
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